Edith Cowan University
Master of Business Administration (Marketing)
Nationally Recognised Higher EducationProvides students with the skills and knowledge to think strategically when it comes to social and digital media.
Confidence and competence in digital and social media is crucial for all marketing industry professionals, and those who own or manage a small to medium business. This specialisation is designed in consultation with industry, so students become proficient in the application of digital marketing technologies relevant to their careers. Students participate in a range of projects which include developing a social media marketing plan; and learning about digital analytics, Search Engine Optimisation, and artificial intelligence. These skills can be applied to the development of new products and strategic marketing plans to assist in organisational success. Contemporary issues facing marketing practitioners in today's local and global marketplace are also addressed so graduates are world ready.
Delivery mode
Edith Cowan University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- 270 Joondalup Drive, Joondalup
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Academic Admission requirements (Band 6)
The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.
All applicants are required to have a Bachelor's degree plus a minimum of three years of relevant supervisory/management experience; or equivalent prior learning including at least five years relevant professional experience of which at least three of these years must be at a supervisory/management level.
Successful applicants with a Graduate Certificate qualification or higher in Business/Commerce may seek reduced course duration by applying for recognition of prior learning. One or more of the specialisations in this course has admission requirements. Refer to the specialisation for more information.
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
- Bachelor degree; or
- Equivalent prior learning including at least five years relevant professional experience.
English Language requirements (Band 4)
English competency requirements may be satisfied through completion of one of the following:
- IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
- Bachelor degree from a country specified on the English Proficiency Bands page;
- Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
- Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
- Other tests, courses or programs defined on the English Proficiency Bands page.
Course fees
$57,800
$73,300
$57,800
$73,300
Career opportunities
The Master of Business Administration (Marketing) will prepare you for the following roles.
Business Consultant
A Business Consultant provides advice on how businesses and organisations could improve their processes. You might look at finances and profitabili...
Customer Relationship Manager
A Customer Relationship Manager maintains and strengthens relationships with clients to ensure their satisfaction and loyalty. You might work in va...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
About Edith Cowan University
Edith Cowan University (ECU) provides the ideal learning environment for people who want to graduate world ready.
Located in Western Australia, our industry-relevant teaching and research, supportive study environment and award-winning facilities enable ECU students to do more than just survive in this world – they thrive in it.
Established in 1991, ECU took the opportunity to reshape the way higher education is delivered in a distinctive and inspiring campus environment.
ECU courses are developed in consultation with industry, and teaching staff have extensive industry experience and networks. It's why ECU students can expect work integrated learning placement opportunities, fieldwork, practicums and networking events as part of their studies.
This approach has been rewarded with five-star ratings for undergraduate teaching quality over the past 16 years, along with consistently high ratings for overall education experience, skills development, student support and learning resources, as reported in the Good Universities Guide .
ECU's world-class research strives to make a difference to the community in Western Australia and beyond. ECU focuses on working with our communities, business and government organizations to solve real-world problems.
The University was named after Edith Dircksey Cowan, the first woman to be elected to an Australian Parliament. Her life was dedicated to the belief that education was the key to growth, change and improvement in society.
Her example informs ECU's values ??as we pride ourselves in developing capable graduates who lead engaged and productive lives in the communities in which they live and work.
