Deakin University

Master of Business Administration (Marketing)

Nationally Recognised Higher Education

Get first-hand experience of a socially and environmentally responsible approach to business that considers people, the planet and profit in all its forms. Gain real-world skills from day one. Tackle live challenges faced by organisations, visit international businesses, take industry-led masterclasses and mature your leadership style. You will be exposed to new ideas and thinking that doesn't stop when class does.

Deakin has a long history of delivering unique, student-centred opportunities to upskill in future-focused areas of business. Our residential intensives and study tours allow you to learn through immersive, collaborative and culturally enriching experiences while gaining credit towards your degree. The Deakin MBA offers a wide selection of flexible study options that may help you fast-track your studies.

One unit from:

  • MPT732/MMK732 - Marketing Management
    • MPT732 - Marketing Management (Tour)

      • The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services.

    • MMK732 - Marketing Management

      • This unit examines the transformative and integrative marketing management process. A variety of topics are addressed to provide participants with key tools to take away from this exciting discipline.

  • MBT704/MBA704 - Marketing and Consumption
    • MBT704 - Marketing and Consumption (Tour)

      • The unit covers the three main domains of marketing activity, viz., marketing management, segmentation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving.

    • MBA704 - Marketing and Consumption

      • The unit examines the role of marketing, reputation, behaviour change, and the consumer interface with the organisation through the three main domains of marketing activity, viz., marketing strategy, consumer behaviour, and positioning, while also considering the impact of consumption on people, planet, and profits.

Plus:

  • Consumer Behaviour - MMK713
  • Integrated Marketing Communication - MMK738
  • Strategic Brand Management - MMK739

Delivery mode

Deakin University offers this course through the following delivery modes:

Online

Set your own study schedule and balance study with your other commitments.


Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Entry requirements

Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

Academic requirements

To be considered for admission to this degree you will need to meet at least one of the following criteria:

  • completion of a bachelor degree or higher in any discipline and at least three years' relevant work experience (or part-time equivalent)*
  • completion of a graduate certificate or higher in a related discipline and at least three years' relevant work experience (or part-time equivalent)*
  • completion of a graduate diploma equivalent (professional pathways)

*Definition of minimum work experience: three years' relevant work experience and must include at least two years (full-time equivalent) in a managerial or professional role with responsibilities for decision making in a range of areas including budgetary oversight, staffing and management, involvement in strategy and planning development and operational implementation.

English language proficiency requirements

To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

  • bachelor degree
  • IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent

Non-academic requirements

You must provide the following with your application:

  • a current CV that clearly demonstrates professional / managerial experience
  • current contact details of two referees who can be contacted concerning your work experience
  • a one page brief outlining why you believe that your work experience would be valued by your MBA peers

Recognition of prior learning

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

Additional requirements may apply.

Course fees

Estimated Fee* $0 - $58,200 $69,900 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$58,200
Standard Tuition:
$69,900
Full Fee Tuition:
$58,200
Full Fee Tuition:
$69,900
Enquire with Deakin University to find out more.
Study mode Online
Duration 18 Months
Estimated fee* $0 - $58,200 $69,900 Support may be available

Career opportunities

The Master of Business Administration (Marketing) will prepare you for the following roles.

Business Consultant

A Business Consultant provides advice on how businesses and organisations could improve their processes. You might look at finances and profitabili...

Avg yearly income $104,000
Entry barriers Low

Customer Relationship Manager

A Customer Relationship Manager maintains and strengthens relationships with clients to ensure their satisfaction and loyalty. You might work in va...

Avg yearly income $78,000
Entry barriers Low

Marketing Manager

Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...

Avg yearly income $114,400
Entry barriers Low

Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

Avg yearly income $117,000
Entry barriers Low

About Deakin University

Over 60,000 students from Australia and around the world choose Deakin for progressive, real-world learning that leads to career success.

What do you want from your university experience? If you want to connect with brilliant minds, learn by doing in world-class facilities and take the right step towards your ultimate career, you’ll thrive at Deakin. As an internationally recognised university for over 45 years, we’ve supported over 300,000 students on their journeys to great things.

Our innovation and excellence in both education and research generate ideas that transform lives and communities. We will be Australia’s most progressive and responsive university, leading in blending digital capability with our distinctive campus precincts. We will leverage strong partnerships to maximise the social, cultural and economic impact we deliver regionally, nationally and globally.

Graduate more fulfilled and confident about the future at a university that puts your study experience first. Whether you’re studying online or on campus, you’ll feel supported to achieve your best and transition into a job you love.