Charles Sturt University

Master of Business Administration (Marketing)

Nationally Recognised Higher Education

Focus on the 'big picture' and learn how to plan and deliver strategic marketing campaigns. From an understanding of the fundamental aspects of the marketing value proposition, to addressing key concepts such as segmentation, targeting, positioning and an effective marketing mix, you'll learn through in-depth studies into consumer behaviour, branding, communication, digital marketing and data analysis.

Delivery mode

Charles Sturt University offers this course through the following delivery modes:

Online

Set your own study schedule and balance study with your other commitments.


Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Academic Entry Requirements

Master of Business Administration Applicants are required to have:

  • an undergraduate degree from a recognised Australian tertiary institution (or equivalent) in a business discipline; OR
  • an undergraduate degree from a recognised Australian tertiary institution (or equivalent) in ANY discipline and relevant work experience in a role that requires some supervisory and/or discretionary decision making responsibility.

Applicants without a bachelor degree qualification may be admitted to either the Graduate Certificate in Business Administration or (for international students requiring an Australian student visa) the Graduate Diploma of Business Administration on the basis of a combination of:

  • prior post secondary study and/or professional attainment; AND
  • significant relevant work experience

Upon successful completion of the Graduate Certificate/Diploma, students will then be eligible for admission to the Master Business Administration and receive credit for applicable subjects.

English language requirements

You can normally meet the English Language Proficiency (ELP) requirements for entry to most Charles Sturt University courses by doing one of the following:

  • providing evidence of having completed a sufficient standard of study in English
  • for undergraduate courses have obtained an Academic IELTS within the last 2 years with:
    1. a minimum overall score of 6.0
    2. no individual score below 5.5
  • for postgraduate coursework courses have obtained an Academic IELTS within the last 2 years with:
    1. a minimum overall score of 6.0
    2. no individual score below 6.0
  • for higher degree by research courses have obtained at Academic IELTS within the last 2 years with:
    1. a minimum overall score of 6.5
    2. no individual score below 6.0
  • obtaining a qualification deemed to be equivalent to Academic IELTS (and its minimum scores) by Charles Sturt.
Additional requirements may apply.

Course fees

Estimated Fee* $0 - $46,680 $49,488 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$46,680
Standard Tuition:
$49,488
Full Fee Tuition:
$46,680
Full Fee Tuition:
$49,488
Enquire with Charles Sturt University to find out more.
Study mode Online
Duration 18 Months
Estimated fee* $0 - $46,680 $49,488 Support may be available

Career opportunities

The Master of Business Administration (Marketing) will prepare you for the following roles.

About Charles Sturt University

At Charles Sturt University, we believe in making a difference. We are proud of our international research across many disciplines, including agricultural and veterinary science; education; biological, environmental and chemical sciences; ethics and philosophy.

Our academics are proven experts in their fields, and our research connections span the globe.

We believe wisdom transforms communities. With tenacity, we help to shape resilient, sustainable regions for the future. Acknowledging the culture and insight of First Nations Australians, our ethos is clearly described by the Wiradjuri phrase, yindyamarra winhanganha, meaning the wisdom of respectfully knowing how to live well in a world worth living in.

Our mission is to build skills and knowledge in our regions. We offer choice and flexibility to students and work hand-in-hand with our industries and communities in teaching, research and engagement. Growing from our historical roots, we share our knowledge and expertise as a significant regional export industry and we bring strength and learning from this back to our regions.

Through our values, we create a welcoming community experience and learning environment that supports innovative research, advances society and gives back to our regions.