University of Canberra
Bachelor of Business (Sport Management)
Nationally Recognised Higher EducationBehind every story of sporting excellence is skilled planning and strong management. Develop the business skills you need to build an exciting career in the sports industry.
Designed by leading industry professionals in partnership with academics, this course will help you develop a strong working knowledge of sports management theory and how it applies in a real-world setting.
This course explores the evolution of sport and how it became the globalised, commercialised, professionalised industry that it is today. You will focus on all aspects of sports management from community sport, through to Olympic and professional sporting, to gain a broad perspective and understanding of the sector. You will learn essential skills in competition management, promoting inclusion, stakeholder engagement, governance structures, policy development, strategic planning, legal perspectives, market research and leadership.
This course is designed to appeal to students from a range of disciplines reflecting the many industries that interact with the sporting world. You may aspire to be a marketer, urban planner, journalist, business leader, politician, sport scientist, tourism operator, event manager, or any other role that intersects with the business of sport.
Delivery mode
University of Canberra offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- 20 Telita St, Bruce
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Admission requirements
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Additional requirements may apply.Course fees
Career opportunities
The Bachelor of Business (Sport Management) will prepare you for the following roles.
Sports Administrator
Sports Administrators focus on the business-side of sport, ensuring that sports clubs, venues, teams and athletes have appropriate documentation, f...
Sports Event Manager
Sports Event Managers plan and organise sporting events. They arrange the venue, plan the event timetable, organise competition officials and playe...
Sports Manager
Sports Managers are business professionals who organise, manage, and administrate sporting facilities, sports events, professional athletes and spo...
Sports Marketer
Sports Marketers are business professionals who market athletes, sports teams, and venues to the general public — advertising and promoting key eve...
About University of Canberra
Dynamic and vibrant, the University of Canberra (UC) is embedded deep in the soul of Canberra, the Australian capital. Canberra is a place where ideas are born, creativity is explored and opportunity is created.
Our home in Canberra and connection with our neighbouring communities shapes our purpose as a university. Whether it’s fostering innovation, meeting health-care needs, solving environmental challenges or equipping our future leaders, our University is an embodiment of our distinctive city. Canberra is a wonderful place to live, study and work – a safe, connected, multicultural city which boasts great scenery, excellent entertainment and sports venues, a buzzing food scene and a glittering galaxy of cultural institutions.
UC is a university for the professions, dedicated to providing immersive student experiences focussed on employability outcomes. We’re ranked in the top 5 universities in the world for reducing inequalities (THE Impact Rankings 2021, 2023), in the world’s top 300 universities (THE, 2023) and ranked number one in the ACT for full-time employment and teaching quality (GUG 2023). These are remarkable achievements for a university only recently celebrating its 30th anniversary.
This success is in part due to our two-pronged focus, encompassing progressive teaching and learning, as well as strong ties to industry. The latter means that students enjoy real-world work experience, internships and clinical placements meaning UC students get a taste for their future careers, even before graduation.
As new developments continue to expand the campus one thing the University has maintained over its 30 years is its indomitable, distinctive character. Our location in Australia’s capital city has shaped the University as progressive and dynamic – dedicated to public service and building a sustainable and prosperous future. As a hub of learning, practical courses, innovative research and new opportunities, it will always be the University in, of and for Canberra
