University of Canberra
Bachelor of Business (Sport Management)
Nationally Recognised Higher EducationBehind every story of sporting excellence is skilled planning and strong management. Develop the business skills you need to build an exciting career in the sports industry.
Designed by leading industry professionals in partnership with academics, this course will help you develop a strong working knowledge of sports management theory and how it applies in a real-world setting.
This course explores the evolution of sport and how it became the globalised, commercialised, professionalised industry that it is today. You will focus on all aspects of sports management from community sport, through to Olympic and professional sporting, to gain a broad perspective and understanding of the sector. You will learn essential skills in competition management, promoting inclusion, stakeholder engagement, governance structures, policy development, strategic planning, legal perspectives, market research and leadership.
This course is designed to appeal to students from a range of disciplines reflecting the many industries that interact with the sporting world. You may aspire to be a marketer, urban planner, journalist, business leader, politician, sport scientist, tourism operator, event manager, or any other role that intersects with the business of sport.
Delivery mode
University of Canberra offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 20 Telita St, Bruce
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Admission requirements
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Sport Management) will prepare you for the following roles.
Sports Administrator
Sports Administrators focus on the business-side of sport, ensuring that sports clubs, venues, teams and athletes have appropriate documentation, f...
Sports Event Manager
Sports Event Managers plan and organise sporting events. They arrange the venue, plan the event timetable, organise competition officials and playe...
Sports Manager
Sports Managers are business professionals who organise, manage, and administrate sporting facilities, sports events, professional athletes and spo...
Sports Marketer
Sports Marketers are business professionals who market athletes, sports teams, and venues to the general public — advertising and promoting key eve...
About University of Canberra
As a university anchored in Australia’s capital, we work with government, business and industry to serve our communities and nation, and to be the capital’s educational window to the world. From this vantage point, we challenge the status quo in a relentless pursuit of original and better ways to teach, learn, research and add value – locally and internationally.
Our long-standing excellence in mission-oriented research will be fostered and, together with a renewed emphasis on entrepreneurship, will be woven inextricably into the University’s educational experience.
Through a transformative campus development plan, the University will evolve into a distinctive community for lifelong learning, and serve as a beacon of sustainable, smart and connected living.
We will lead the sector nationally in equity, diversity, inclusion and access.
