Deakin University
Bachelor of Arts (Social Media)
Nationally Recognised Higher EducationWorking across a range of social media platforms, you will specialise in digital content creation to engage audiences and build communities. You will combine production skills with various online storytelling forms, applying knowledge of the ethical guard rails and legal constraints that come with producing content for present day industries. Along the way, you will develop and refine your online presence and portfolio, while exploring the ways in which social media is woven into our daily lives, transforming our personal identities and how we relate to each other professionally, politically, economically, and culturally.
Delivery mode
Deakin University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- 221 Burwood Highway, Burwood
- 1 Gheringhap Street, Geelong
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Current or recent Year 12
- Units 3 and 4: A study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL; and
- Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Higher education study
- Successful completion of at least two bachelor level or above units (AQF Level 7 or equivalent)
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
VET study
- Completion of a certificate IV or higher in a related discipline
- Completion of a diploma or higher in any discipline
- At least 50% completion of a diploma or higher in a related discipline
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Work and life experience
If you finished Year 12 more than three years ago, or did not finish Year 12, and haven't undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Senior Certificate of Education
- Units 3 and 4: A study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL; and
- Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Higher education study
- Successful completion of at least two bachelor level or above units (AQF Level 7 or equivalent)
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Polytechnic study
- Completion of a certificate IV or higher in a related discipline
- Completion of a diploma or higher in any discipline
- At least 50% completion of a diploma or higher in a related discipline
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Work and life experience
If you finished Year 12 more than three years ago, or did not finish Year 12, and haven't undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Course fees
$39,177
$90,600
Career opportunities
The Bachelor of Arts (Social Media) will prepare you for the following roles.
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Videographer
A Videographer is responsible for capturing high-quality video footage for various projects, including events, corporate functions, promotional con...
Content Specialist
Content Specialists are marketing professionals who research and develop content campaign strategies based on consumer trends and engagement behavi...
Content Writer
A Content Writer prepares material used in a range of formats. You might produce content used on digital platforms such as websites or social media...
Social Media Consultant
A Social Media Consultant helps businesses enhance their online presence and engage with their target audience through various social media platfor...
Social Media Analyst
Social Media Analysts are marketing professionals with specialist skills in performance assessment, data analysis, and report writing. They analyse...
Digital Marketing Specialist
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as emai...
About Deakin University
Over 60,000 students from Australia and around the world choose Deakin for progressive, real-world learning that leads to career success.
What do you want from your university experience? If you want to connect with brilliant minds, learn by doing in world-class facilities and take the right step towards your ultimate career, you’ll thrive at Deakin. As an internationally recognised university for over 45 years, we’ve supported over 300,000 students on their journeys to great things.
Our innovation and excellence in both education and research generate ideas that transform lives and communities. We will be Australia’s most progressive and responsive university, leading in blending digital capability with our distinctive campus precincts. We will leverage strong partnerships to maximise the social, cultural and economic impact we deliver regionally, nationally and globally.
Graduate more fulfilled and confident about the future at a university that puts your study experience first. Whether you’re studying online or on campus, you’ll feel supported to achieve your best and transition into a job you love.
