Deakin University
Bachelor of Arts (Social Media)
Nationally Recognised Higher EducationWorking across a range of social media platforms, you will specialise in digital content creation to engage audiences and build communities. You will combine production skills with various online storytelling forms, applying knowledge of the ethical guard rails and legal constraints that come with producing content for present day industries. Along the way, you will develop and refine your online presence and portfolio, while exploring the ways in which social media is woven into our daily lives, transforming our personal identities and how we relate to each other professionally, politically, economically, and culturally.
Delivery mode
Deakin University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 221 Burwood Highway, Burwood
- 1 Gheringhap Street, Geelong
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Current or recent Year 12
- Units 3 and 4: A study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL; and
- Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Higher education study
- Successful completion of at least two bachelor level or above units (AQF Level 7 or equivalent)
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
VET study
- Completion of a certificate IV or higher in a related discipline
- Completion of a diploma or higher in any discipline
- At least 50% completion of a diploma or higher in a related discipline
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Work and life experience
If you finished Year 12 more than three years ago, or did not finish Year 12, and haven't undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6 (with no band score less than 6) or equivalent
- Other evidence of English language proficiency
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Arts (Social Media) will prepare you for the following roles.
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Content Writer
A Content Writer prepares material used in a range of formats. You might produce content used on digital platforms such as websites or social media...
Digital Content Coordinator
Digital Content Coordinators are marketing professionals who create and coordinate digital content for social media, websites, blogs, online advert...
About Deakin University
As one of Australia's largest universities, Deakin has strong global linkages, world-class research and, most importantly, an educational portfolio that blends the best of campus and digital delivery into a highly supportive and personalised student experience.
