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BSB61315
The Advanced Diploma of Marketing and Communication (BSB61315) is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research.
The Advanced Diploma of Marketing and Communication (BSB61315) is a nationally recognised training qualification and part of the official Business Services Training Package.
Average duration:12 months
Accreditation:Nationally recognised training
This course is ideal for people who have the following knowledge, skills or abilities:
Planning and coordination of people and resources.
Media production, communication, and dissemination. Includes written, spoken, and visual media.
Showing, promoting, and selling products or services, including marketing strategy and tactics and sales control systems.
Understanding why people react the way they do.
This course can help you get a job as:
Please note that weekly pay figures are estimates only of what you could possibly earn.
You will be required to complete a number of units of competencey for this qualifiation. Example units have been provided below but may vary for each provider.
This unit describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling. It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.
This unit describes the skills and knowledge required to plan and establish appropriate compliance program/management systems which enable an organisation to fulfil its obligations and responsibilities under applicable compliance requirements. It applies to individuals who have specific responsibility for the planning, development and operation of a compliance program/management system.
This unit describes the skills and knowledge required to demonstrate senior leadership behaviour and personal and professional competence. Business ethics are also addressed in this unit. It applies to individuals who have a role in inspiring and motivating others to achieve organisational goals and to model professionalism in their organisation and industry. Leadership is seen in the context of the organisational mission.
This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles. It applies to individuals working in senior roles in the organisation who have responsibility for ensuring that the organisation is positioned to ensure its long-term viability and success.
This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation. It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives. Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.
This is a nationally recognised course delivered by Registered Training Organisations (RTOs). RTOs are strictly regulated by the Australian Skills Quality Authority (ASQA). This guarantees you will be studying a quality-assured and nationally recognised qualification.
Recognition of Prior Learning
RTOs are also able to offer Recognition of Prior Learning for work experience or formal qualifications you may have undertaken to shorten the time you have to study. Ask a course provider for more details during the enrolment process.
Course providers may offer flexible payment options for those who do not wish (or are unable) to pay their tuition fees outright. There is usually a discount for those who pay their tuition fees upfront.
Enquire with a course provider to find out more.
We’ll find nearby campuses and check if you’re eligible for funding in your state.