Technology has changed the game—whether it be as a result of the emergence of new online platforms, different ways of providing services due to the advent of mobile applications or the transformation of traditional business models—digital business practices have become both desired and necessary. As a manager, marketer or entrepreneur, it is vital that you understand both the benefits and limitations of digital business so that you too can be more effective and innovative. In completing this subject, you will be able to effectively identify key opportunities and strategies to maximise business performance through the use of digital technology.