Bachelor of Applied Business (Management)

In this subject, you will gain a foundational understanding of the core concepts of a business model and the importance of each of these in creating unique value and sustainable business success. In addition, you will develop skills in assessing both the current and future risk, as well as the opportunity of a business model, based on strategic market analysis and forward planning.

In this subject, you will develop your understanding of the importance of utlising various methods of business communications. You will be introduced to methodologies and techniques in both formal and informal communication and will develop your skills in selecting and developing appropriate communication methodologies for various business scenarios and objectives.

Technology has changed the game—whether it be as a result of the emergence of new online platforms, different ways of providing services due to the advent of mobile applications or the transformation of traditional business models—digital business practices have become both desired and necessary. As a manager, marketer or entrepreneur, it is vital that you understand both the benefits and limitations of digital business so that you too can be more effective and innovative. In completing this subject, you will be able to effectively identify key opportunities and strategies to maximise business performance through the use of digital technology.

In this subject, you will develop your understanding of and skills in the foundations of business accounting. You will also gain the knowledge and skills required to prepare and interpret basic financial reports for organisations of varying maturity, while also exploring the theories that underpin business accounting. In addition, you will develop the capability to identify any financial trends of note, in order to make recommendations to decision makers of financial changes that should be made.

In this subject, you will be introduced to design thinking and why this modern business concept is useful and valuable to all kinds of businesses. In particular, you will engage with the design thinking process—from ideation through to evaluation—as well as exploring the role it plays in current businesses, the theory and philosophy behind design thinking and the different approaches to design thinking. You will have the opportunity to apply your knowledge and engage in a design thinking process for an existing organisation, or your own venture.