Deakin University
Graduate Diploma of Public Relations
Nationally Recognised Higher EducationTo thrive in a changing industry, you will need to develop new skills and new ways of thinking. The Graduate Diploma of Public Relations prepares you for the changing demands of employers and clients by combining traditional skills, such as writing, collaboration and project and campaign planning, with training in fundamental areas of public relations, such as crisis communications, digital communication and social media.
Professionally accredited and designed in close consultation with industry, the course reflects current practice trends while setting you up for sustained career growth in an evolving landscape.
From strategy development and public relations writing to reputation and issues management, you will develop the practical skills to tackle the diverse challenges of the role. Through authentic, real-world assessment tasks like developing public relations campaigns, you will enhance your ability to influence behaviours, beliefs and attitudes through strategic communications across a broad range of channels.
The course also exposes you to the theories and models at work behind public relations practice, allowing you to critically analyse in-market campaigns and better understand the social, cultural and ethical implications of public relations activities.
Delivery mode
Deakin University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- 221 Burwood Highway, Burwood
Entry requirements
Domestic Students
- There are no mandated entry requirements.
- Completion of a bachelor degree or higher OR
- At least two years' relevant work experience (or part-time equivalent)
- AND IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
Course fees
$25,000
$36,500
$25,000
$36,500
Career opportunities
The Graduate Diploma of Public Relations will prepare you for the following roles.
Communications Specialist
Communications Specialists guide the way an organisation communicates with customers, suppliers, shareholders, community stakeholders and employees...
Marketing Communications Manager
A Marketing Communications Manager develops and implements strategies to promote a company’s products or services. You might work in-house for a co...
Public Relations Manager
Public Relations Managers manage an organisation’s relationship and exposure to the general public. Their main aim is to create a favourable public...
About Deakin University
Over 60,000 students from Australia and around the world choose Deakin for progressive, real-world learning that leads to career success.
What do you want from your university experience? If you want to connect with brilliant minds, learn by doing in world-class facilities and take the right step towards your ultimate career, you’ll thrive at Deakin. As an internationally recognised university for over 45 years, we’ve supported over 300,000 students on their journeys to great things.
Our innovation and excellence in both education and research generate ideas that transform lives and communities. We will be Australia’s most progressive and responsive university, leading in blending digital capability with our distinctive campus precincts. We will leverage strong partnerships to maximise the social, cultural and economic impact we deliver regionally, nationally and globally.
Graduate more fulfilled and confident about the future at a university that puts your study experience first. Whether you’re studying online or on campus, you’ll feel supported to achieve your best and transition into a job you love.
