James Cook University

Bachelor of Arts - Bachelor of Business

Expand your understanding of the nuances of business through an in-depth consideration of humanity. In the Bachelor of Arts degree, each major is designed to give you the tools to understand the world and the people around you.

With the ability to identify the underlying factors of social settings, contracts and transactions, you will be able to do better business — with empathy, understanding and strategy. The knowledge you’ll gain in history, politics, economics and social systems and the skills you’ll obtain in research, observation and communication will position you to stand out from the crowd in the worlds of enterprise and the arts.

Combining a knowledge of business and enterprise with knowledge in your chosen area of the arts opens doors of opportunities in your future career. Deepen your understanding of human behaviour as you identify how business and economics influence social changes. The mix of transferrable skills that you gain with a Bachelor of Business and a Bachelor of Arts will enhance your employability.

You’ll have the ability to pursue your chosen field with greater independence, using your capacity for entrepreneurship to develop your own business in the area of your arts study, such as using your network to effectively market and sell your artistic creations, becoming a consultant in the area of your expertise, or innovating new ways to make work in your field profitable.