The Digital Marketing: Foundations course provides a thorough introduction to digital marketing concepts, channels, and tools, ideal for learners from various fields such as brand or product management, business ownership, traditional marketing, or IT. This course is tailored for those eager to explore the essentials of digital marketing, including SEO, SEM, social media, and content marketing strategies. Students will learn to build campaigns and analyse data using Google tools, gaining a comprehensive overview of the digital marketing landscape.
VET courses are designed with industry feedback which ensures your qualification meets current job market demands and aligns with the latest industry standards.
Entry requirements for the Digital Marketing: Foundations vary depending on the institution but generally include completion of Year 12 with a minimum ATAR, VET pathway courses or prior experience.
If you don't meet the standard entry criteria, enquire with a course provider to discuss alternative entry pathways.
Course fees vary depending on the course provider.
The Digital Marketing: Foundations will prepare you for the following roles.
A Digital Marketer conducts promotional campaigns using online and social media platforms. You might market a product or service or conduct promoti...
A Digital Marketing Assistant helps to produce marketing material used on websites, social media and other online platforms. You might create onlin...
An SEM Specialist uses search engine optimisation to direct more customers to a business’s website. You’ll analyse data to find out which keywords...
A Digital Editor creates, manages, and optimises digital content across various platforms to align with the brand's strategy and engage the audienc...
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
Compare all providers for the Digital Marketing: Foundations available in your area to find the right fit for you.
