Published: 4th August 2021.
Written by Jodie Magrath
If you enjoy being at the forefront of new trends and using your creativity to engage customers, a career in Social Media Marketing could be the right choice for you. From promoting products and services to building an online brand, social media marketing has undergone rapid growth in recent years. Most businesses and organisations are using their social media presence to grow their company and it’s now an essential way of doing business. From creating digital marketing campaigns to preparing online content, a career in Social Media Marketing could be a great pathway for you.
Working in Social Media Marketing requires you to be able to come up with creative ideas quickly. You’ll need to be a strong communicator and be able to liaise with clients or with other sections of your organisation. Time management is important and you’ll need to be organised. Working in social media requires you to stay on top of current trends and be familiar with a range of digital platforms and technology.
If you’re interested in a career in Social Media Marketing, the following courses can help you get started:
Certificate IV in Marketing and Communication
The Certificate IV in Marketing and Communication is a great introduction to working in social media marketing. You’ll learn a range of techniques for promoting products and services and develop the skills to analyse consumer behaviour. This course shows you how to conduct market research and use it to develop a marketing campaign. You’ll learn to present your ideas effectively and work as part of a marketing team.
Diploma of Social Media Marketing
A Diploma of Social Media Marketing can give you the skills to develop digital marketing campaigns for your organisation or for a range of clients. You’ll learn to prepare social media content and develop an online brand. You’ll explore a range of social media marketing strategies and learn to interpret market trends. This course looks at a range of topics including email marketing, niche social media strategies, personal branding, managing blogs and content marketing.
A Social Media Marketing qualification could lead to a range of careers including the following job roles:
Social Media Coordinator
A Social Media Coordinator oversees the running of social media accounts for their own organisation or on behalf of clients. You’ll develop social media content, including blogs, images, videos and other relevant information. Social Media Coordinators engage with online audiences and monitor customer responses on social media.
Social Media Manager
Social Media Managers coordinate the social media activity of a business or organisation. You might work in the marketing department of a large company or manage online profiles for a range of clients. You’ll develop marketing campaigns and prepare content for various social media platforms. You’ll analyse online trends and monitor social media activity relevant to your organisation.
Digital Marketing Assistant
A Digital Marketing Assistant helps with the development of online marketing campaigns, using social media, websites and email. You might come up with ideas for digital marketing strategies or assist with the preparation of online content. Digital Marketing Assistants monitor online activity and may respond to customer enquiries or comments.
Getting started
If a career in Social Media Marketing interests you, it’s important you find the right course of study to suit your needs. It’s a good idea to gather information from a range of course providers so you can find the right fit for your needs. Course providers often vary in how they deliver their qualifications, so make sure you find out about the duration of the course, costs, any prerequisites and the content the course will cover. Once you have all the information you can compare details and work out which course is best for your career plans.