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An Email Marketing Specialist works as part of a digital marketing team to target customers through email campaigns. You might manage customer databases or create content for marketing campaigns. An Email Marketing Specialist follows a marketing strategy and may target a particular audience or focus on a specific message. You might be trying to sell a particular product or service, increase overall sales or encourage new customers.
Email Marketing Specialists need to be excellent communicators and they should be up to date with current trends. You should be familiar with a range of digital technologies and have a strong understanding of your customer base. Email Marketing Specialists should enjoy working as part of a team and be able to come up with creative ideas quickly.
There are 3 courses available for people who want to become an Email Marketing Specialist.
Possible job outcomes:
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..
Average duration: 24 months.
Take your marketing skills and knowledge to a whole new level with the 10787NAT Advanced Diploma of Digital Marketing. During this 12 month nationally recognised qualification, you’ll develop a digital marketing plan — then implement the plan using web analytics tools, paid search campaigns, email marketing, website optimisation, display and video advertising. The course also covers: content strategy, SEO, and social media. Enquire now for the next intake dates and entry requirements..
Average duration: 12 months.
This course provides students with the foundation needed to create a data-driven digital marketing strategy to real-world challenges marketers confront daily. Diploma of Digital Marketing focuses on the background information and frameworks analysts need to be successful in today's digital business world..
In Australia, a full time Email Marketing Specialist generally earns $1,300 per week ($67,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has experienced a strong growth in employment numbers over the last five years. There are currently 51,400 people working as a marketing specialist in Australia and many of them specialise as an Email Marketing Specialist. Email Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If a career as an Email Marketing Specialist interests you, consider an Advanced Diploma of Digital Marketing. This course explores email marketing, along with web analytics, paid search campaigns, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Communications Coordinator
$1,500 weekly pay
Data Analyst
$1,400 weekly pay
Digital Content Creator
$1,250 weekly pay
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Email Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Media Coordinator
$1,150 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Social Media Manager
Learn more about Email Marketing Specialist courses in your area.