Academy Xi

Social Media Marketing: Elevate

The world’s love affair with social media represents a golden opportunity for businesses with marketing ambitions. The Social Media Marketing industry has grown by 17% in the last year alone and is now worth $134 billion, accounting for 33% of all digital marketing spending.

In Australia, skilled Social Media Marketers are more sought after than ever before, with Seek currently advertising over 9,000 specialist roles.

Designed in response to rising demand for Social Media Marketers, this course is hands-on, immersive and offers a balanced skill-set, enabling you to produce razor-sharp content that’s backed up by a solid marketing strategy:

• Learn how to select the best forms of content and platforms based on your specific audience, brand, and goals.
• Develop the technical skills and tactical mindset needed to combine strategy and execution, helping you become a well-rounded Social Media Marketer.
• Get comfortable with the end-to-end Social Media Marketing process, from building a comprehensive strategy and calendar, to creating and scheduling content.
• Learn how to determine your audience and goals, measure the success of your strategy, and use analytics to refine your content.
• Build a custom portfolio with content assets and ad mockups that helps you stand out from the crowd.